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Company History

               IT IS THE FIRST factory in Thailand to produce a small diesel engine used for plowshares. Thailand’s turning point since we used animals for farming was the use of cattle for plowing 50 years ago. Starting with the following plowshares for use in Thailand, farming in Thailand is the main occupation and has used plowshares to replace animal energy. My father started importing engines from overseas into Thailand. The growth opportunity was higher, so we invested in the construction of an engine factory, which made us a factory to manufacture and assemble our own engines. And it was a joint venture between Thailand and Korea until we terminated our contract with Korea and started a new contract with Mitsubishi Heavy Industrial, the world’s leading engine manufacturer.

               We bought his knowhow. And it was produced as an engine using the Japanese line, Mitsubishi, owned by copyright in Thailand and also produced by themselves. In Thailand, the original plough market began to change to another point. Change of tractor or called a ride-tripper. From the old plough, we changed to a tractor, so we are looking for a new opportunity to make gasoline engines with water pumps. The diesel engine is three times more economical than gasoline engines and has been developed continuously and sees farmers’ lifestyles.

             Mixed agriculture and today’s land-preparing machines, which have no small machinery and can enter a narrow space, have been developed into a plow. This car is as compact and efficient as the big car, even though it doesn’t work as fast as the hard ground without plowing. It is something that develops and meets the needs of farmers as well.

Company Highlights

Thai companies invent and develop products.

In order to solve problems for Thai farmers.

Win without fighting
The compettitor strategy.

IT is to focus on developing oneself in order to research and develop products that meet the needs of customers.

With the needs of the market in a straightforward and perspective.

The user’s core and customer satisfaction is the most important.

A philosophy of business

Farmers can live. We can live.

Vision

Hinota is committed to elevating Thai farmers in every dimension, providing better living, better tools, and better knowledge.

live a good life, and one’s ability to live with wealth.

Mission

  1. The aim is to educate farmers on cultivation in order to achieve a full-fledged standard for producing good results.
  2. The aim is to provide knowledge on the use of good agricultural tools to reduce costs, reduce losses, and reduce labor force in cultivation.
  3. Increase the knowledge of farmers in marketing so that they can sell their produce more profitable and be needed in the market.
  4. To create happiness and pride in being a Thai farmer.